Founded in 1990 by women tobacco control leaders to address the complex issues of tobacco use among women and young girls.

Dedicated to smoking cessation methods and education about health issues arising from pregnancy and smoking. "We help pregnant women quit smoking."

Created Christy Turlington to raise awareness about the effects of smoking, smoking related diseases and lung cancer. "More women died of lung cancer in 2002 than of breast, uterine, and ovarian cancer combined" Facts and quitting info.